WITH YOUR OWN CUSTOM CHARACTERS...
YOU CAN INCREASE SALES, ATTRACT NEW CUSTOMERS, AND BUILD A RAVING FAN BASE
“In such a crowded, competitive market a character can create pure brand salience. The character becomes a shortcut reference to the brand, and can be more interesting than the brand itself.”
-Peter Deane, Churchill
Companies Currently Profiting From Custom Characters
THE MARKETING EDGE DESIGNED FOR FAMILY FRIENDLY BUSINESSES
Are you ready to increase your profit and boost brand recognition for your business?
THE CREATIVE PROCESS OF
CHARACTER CREATION
Brand characters must be strategically thought out. Any brand can create a character, but it depends on how it is executed. The advent of social media has given brands new ways of engaging with consumers through characters. It is enabling them to get the edge over their rivals. The recession has resulted in a surge in consumer desire to seek “real” connections with brands, and characters are a unique solution to offering a “human touch” suggests Bryan Urbick, director of research consultancy the Consumer Knowledge Centre (CKC).
Characters can be molded and story lines created to replicate human life and circumstances.
Schuedule A Free Consult
What you can expect from working with Alexis:
- She will work with you to create your character backstory, storyline and appearance
- She will then help source the suppliers for your character costume creation and work with them to create your character in accordance with your vision
- After your character draft is completed she will use her many years of character entertainment expertise to collaborate with your marketing department and create a successful launch and ongoing marketing strategy
- To staff your performances she will reach out to her vast network of local entertainment companies
- You will then have the option to keep Alexis on retainer for your business to come up with new character stories and updates
After working with Alexis you will have everything you need to market, sell, and profit off of your character.
STEP ONE
Your Free Consultation
Not every business will benefit from having a custom character. Alexis will work with you to discuss your companies goals, current marketing strategy, and client retention and value system to help you to decide if creating a custom character is a good investment to propel your business forward.
Alexis has a nationwide business school, is a keynote speaker, and children's book author. Helping your business succeed is something she is passionate about but ensuring you two are a perfect fit is more important to her than earning your business. This consultation is not a sales strategy.
STEP TWO
Your Contract and Timeline
In order to ensure you are in the driver seat of this process, you will be provided with two contract and purchase options. You can choose to have full-rights to your character or to license your character from Alexis.
Depending on the intricacy of your character and your desired timeline, Alexis can have the your custom character completed in as early as 3 months or as long as 6 months.
She only takes on 1-3 clients at a time in order to ensure she is able to give her clients full-priority.
STEP THREE
The Character Creation Process
Creating a custom character that speaks to your companies history and values while also being relatable and trendy takes time. Alexis will send you in-depth questionnaires to complete in order to create your rough draft character, backstory, and character traits. She will then make as many edits and adjustments as needed until you are overjoyed with the result.
You will not be charged for revisions or an hourly rate for your adjustments as this is a part of Alexis's creative process. You can expect to be delivered AI versions of your character so that you can visually see what your character will look like.
STEP FOUR
Your Launch & Marketing Strategy
Alexis has over 10 years of experience with providing characters for local businesses and private events. She has learned that on average, a business can see a 160% increase in traffic on the days they choose to have their characters perform.
Ensuring that you have a well thought out launch party and consistent marketing strategy will determine how quickly your character gains traction with your target audience.
She will work with you to plan your launch and at least 3 months of marketing strategy.
People keep coming in to the store and asking ‘When are the characters coming back?’
____ Theresa, Lolli & Pops Store Manager
Saturday sales were pretty freaking amazing! Sales were 5 times higher compared to the same hours last year. Thanks for getting with me to do this event I am definitely going to plan another one soon.”
____ Martin Lira, Cherry Berry Franchise Owner