Creating a Santa: How One Character Could Save Your Entire Season

build santa creation performance santa Jul 16, 2025

Let’s talk about the ultimate holiday hero: Santa.

Whether you're a seasoned performer or just getting started, building your own Santa character — or partnering with one — could be the most profitable move you make this year.

Why?

🎄 He’s the most in-demand holiday character in the world.
From tree lightings and photoshoots to company parties and private family visits, Santa gets booked more often — and for higher rates — than almost any other holiday offering.

💼 Don’t look the part? That’s okay. We’ve got you covered. Inside Sleigh the Season, we bring in Santa Stuart, a seasoned pro who teaches you:
✔️ How to audition and cast the right Santa
✔️ How to build a Santa brand that gets repeat bookings
✔️ How to create memorable, in-character experiences that leave clients raving

Your Santa doesn’t have to be the “perfect” look — he just has to be believable, kind, and well-trained. And that’s what we teach you to create.

🎁 Santa can turn your slow winter into a 5-figure season. Let us show you how.

🎅 Enroll in Sleigh the Season by August 1 and get $100 off with code EARLYELF.

Learn how to build a thriving character entertainment business

Join The University